You could not aim higher, or better prepare the next generation for the world that we live in, than to teach it to look deeper into itself, to that place where humans from the very beginning of time have shared the same sense of awe and wonder as they grope for meaning.

- Norman Lear
 
   
   
   
   
   
   
   
   
   
 
  normanlear.com  
     
 
The Norman Lear Center at USC
learcenter.org



Based at the Annenberg School for Communication at the University of Southern California. The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce, and society. On campus, the Lear Center builds bridges between eleven schools whose faculty study aspects of entertainment, media, and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public.

Since its launch in January 2000, the Lear Center has published books, given prestigious awards, produced innovative conferences, forged public policy recommendations, developed digital research resources, and sponsored a wide array of academic scholarship. Current projects include the Grand Avenue Intervention, a public engagement campaign with the Los Angeles Times; Hollywood Health & Society, funded by the Centers for Disease Control & Prevention; and Reliable Resources, which administers the Walter Cronkite Award for Excellence in Broadcast Political Coverage.