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Norman Lear at Wikipedia
 
Norman Lear has held up a mirror to American society and changed the way we look at it.

- President Bill Clinton, 1999 on presentation
of the National
Medal of Arts.
 
  normanlear.com  
     
 

Norman Lear on Business, Politics and Culture
Speech Excerpts, 1972 – 2011


• I Am a Jew and Proud of It. Just as Many of My Friends
   are Christians and Proud of It. (2011)

• The Power of Art in Transforming Politics and Culture (2005)
• Confessions of an Unaffiliated Groper (1993)
• Quality and Spirit-led Behavior in Business (1993)
• Managing Our Way to Decline (1992)
• Education for the Human Spirit (1990)
• Business as a Fountainhead of Values in American Society (1987)
• Citizenship as an Act of Courage (1986)
• America Has Not Yet Awakened to the Threat (1986)
• The Scarcity of "Patient Capital" (1986)
• The Threat of the Religious Right (1985)
• The Responsibilities of American Citizenship (1984)
• Traveling Hopefully in the Long Term (1984)
• Short-term Thinking: The Societal Disease of Our Time (1983)
• Network Censorship and Creativity (1972)

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I Am a Jew and Proud of It. Just as Many of My Friends are Christians and Proud of It. (2011)

NORMAN LEAR SPEECH TO THE 30th ANNIVERSARY PEOPLE FOR THE AMERICAN WAY DINNER
Beverly Wilshire Hotel
December 5, 2011

REVISED TELEPROMPTER SCRIPT FOR NORMAN LEAR

Thank you, JJ.   To be lauded by you--  touches me deeply.
I couldn't admire or respect you more - as a man, a talent,  or a spirit.
You who don't know JJ - visit his offices, where he works.  Spend ten minutes there -he doesn't have to be there--  and you'll know the man.
His space reveals his strength, his genius, and his empathy.  Thank you, J.J.    May I call you J?

And please know how proud I am to share this stage with the remarkable talent, philanthropist--  citizen-- and friend -- Alec Baldwin.
 PFAW has been blessed to have Alec on its board bringing with him every bit of the brilliance and passion he brings to his work.

And thank every last one of you that turned out for this evening.  I have so many great friends here--
Thank you-- Jane, Carl and Rob, Will I AM,  Mary Kay, Delores, etc., etc

It is the 30th anniversary of People For the American Way.
You honor me for having had something to do with starting it - and a reasonable amount to do with keeping it relevant and effective.
 You raised over a million and a half dollars-- just tonight-- honoring Alec Baldwin and me--
and you pay me the additional honor of allowing me to close the evening that celebrates all that!

But please, don't for a second be concerned as to whether this is all too much for me.
I can take it.
That comes as a consequence of my age.
 I get a kick out of my age.
 Just getting out of a chair and crossing the room gets me applause now.
 And I can't believe how wise I've become.
A simple "Good morning",  is thought to hold deep meaning.

Now if any of you are thinking that at my age a fellow may believe he's earned the right to feel that way, I want to tell you that If I lived to be 99, 109,  I wouldn't feel I earned it.
 My mother saw to that.

Many years ago, she visited us in Los Angeles for a couple of weeks.
 Actually, I sent a car to Connecticut to drive her to JFK where I met her, had a wheelchair ready for her, pushed her up to the plane myself, and brought her to LA.
 First Class.

When I tell you we did everything-- I mean we did everything to show her a good time.
 We took her to a couple of previews and to a few dinner parties; introduced her to all the Caroll O'Connors  Bea Arthurs,  all the Reiners and Mel Brooks' of my life.
 We took her to a cocktail party to meet  Walther Matthau and Gregory Peck, brought her to a book signing for Groucho Marx; screened a film for her where she met Paul Newman- - Anyway, we did everything we could to show her a good time.

When her visit was over and I was driving her to the airport for her flight home--
 First Class
--she said to me, "Norman, sweetheart, when I get home to Bridgeport and you speak to someone back there, if you hear that I told them a little white lie, you shouldn't be upset."  "Why?", I asked.  "What little white lie, mother?"   " Nothing, darling," she said. "Just remember, if you talk to your sister or cousin Esther, and you hear--"

"Mother", I begged, "What are you talking about? Why would you have to tell a little white lie?"

"Well", she said, "Who has to know that I didn't get to Las Vegas?"

That was my mother.

Many of you have heard this story before -- I called her in Bridgeport,  one morning when I learned that the Television Academy of Arts and Sciences was starting a Hall of Fame and I would be among the very first inductees- along with Bill Paley and General Sarnoff, Paddy Chayefsky, Edward R. Morrow, Lucille Ball and Milton Berle  - - and I when I told her she said, "Listen, if that's what they want to do, who am I to say?"

Would you believe I have 75 years of those stories?

I can't  believe it has been 30 years since I was startled by the proliferation of TV evangelicals across radio and television --  Jerry Falwell, Jimmy Swaggart, James Robison and Pat Robertson, among others, mixing politics and religion - and reminding me when I was 9 or 10 years -- of listening to Father Coughlin on the radio  -- ranting against Franklin Roosevelt, liberals, the New Deal and, in his case, Jews.

I decided to take them all on with a film and started writing one I called RELIGION - hoping to savage these TV ministries much in the way Paddy Chayevsky savaged the Networks.

And then - one morning I'm watching the Reverend Jimmy Swaggart -- and I see him ask his viewers --his TV congregation--  to pray for the "removal" of a Justice of the Supreme Court -- and it scared the hell out of me.

I couldn't wait the 2 or more years it would take to write and make my film, so I made that TV spot you saw a bit of earlier - the blue collar worker.
I paid to run it on a local TV station in DC and it caused so much talk that all three networks  --there were only three at the time-ran it on their 7 o'clock news and, like an act of spontaneous combustion-- People For The American Way was born.

From that day to this, I haven't gotten up and read my newspapers when I didn't thank God that People For  was there.

I take great comfort knowing we have active members and supporters in 50 states - activists who wish for everyone the freedom to read any book or movie of their choice-- create or appreciate even the most challenging art--who believe the government has no business telling us who or how to love--members and supporters who truly believe in equal justice and equal opportunity under the law--who appreciate to their toes the blessings of an independent judiciary;  and who couldn't appreciate more our wonderful staff in our DC headquarters - call them the professional  People for the American Way, the ones who fight for these principles day in and day out, 24-7.

For the 30 years PEOPLE FOR, now under the leadership of the indefatigable Michael Keegan--
 provided much of the eternal vigilance that the protection of our civil rights and liberties required. Our government, no matter the party in power, it aches me to say, was of no help in this regard.  Often quite the contrary.

For example, 30 years ago we had something called the Fairness Doctrine. The Fairness Doctrine, enforced by the FCC,  held that the media provide balance and objectivity in its news and discussion shows. So, for example, when People for the American Way saw Pat Robertson espousing only one point of view on a political matter-- and on a religious broadcast at that--
 we notified the FCC  and that ministry, often the entire Christian Broadcasting Network, was forced to provide us with equal time to respond.    That sounds right, doesn't it?   Fair and balanced news reporting?  Where have we heard that before? People For used the Fairness Doctrine so effectively until it was repealed in 1987.

On May 13, 1982 I received this letter from The Reverend Pat Robertson, President of the Christian Broadcasting Network:

Dear Norman,

Last week, your organization challenged our program on KTLA in Los Angeles, and yesterday, the sales manager of KTLA called our headquarters and said, "If you discuss anything political on your program, next week we will take it off the air."

Norman,  you are not merely trying to silence a member of the press, you are trying to silence a prophet of God.  I warn you with all solemnity-- Norman, 'Your arms are too short to box with God.'  The suppression of the voice of God's servant is a terrible thing!  God himself will fight for me against you - - and he will win.  I remain, sincerely yours, Pat Robertson."

Unfortunately, too many of us to the left of center tend to laugh at such as this.  I am chilled by it.  With good reason.

On October 1, 1981, hundreds of thousands of people belonging to the Moral Majority received these words  in a newsletter from Jerry Falwell.  "Dear friends, I am about to name the man that some people believe to be the greatest threat to the American family in our generation: Norman Lear!"

He went on to talk about the filth and sexual perversion that my shows brought into America's living room - - but calling me "the greatest threat to the American family"  earned me some hate mail-- and death threats-- One so threatening that my family and partners insisted I secure protection.  This religiously stoked hatred threatens humanity everywhere across the globe today - - and it is very alive in our America as well - and most threatening when it comes with a partisan political tinge.  People For has stood as a bulwark against that -- in the press, in the media, and by example.

When we produced a two-hour special, I LOVE LIBERTY, years ago, our co-chairs were Gerald Ford and Lady Bird Johnson.  On the same stage we had Barry Goldwater, John Wayne and Jane Fonda, all contributing to the idea that, fight as we may over policy and ideology, we stand united when it comes to basic American principles.

We continue to work toward that end today. 6 weeks ago -- my People for the American way credentials quite intact --  I accepted an invitation to accompany Nancy Reagan to the Republican debate at the Reagan Library. Her husband, with whom I had a friendly, however  contentious, relationship would have been happy to see me there, I know.  That civility is so unlike anything we hear from the Republican candidates as they battle each other.

Newt Gingrich, like the others, cloaks everything he says today in a kind of bumper sticker religiosity.

We on the left have ceded the God and values talk to the Right and I think it's been a big mistake.  The "What's it all about, Alfie?" questions make for the best conversation going.  I consider myself as much a believer-- as religious if you will,  as the next guy--  But it's MY belief system. I have thanked whatever and whoever is responsible for my being alive with every wake up.  Virtually every time I've bitten into a ripe peach or looked into my children's eyes or enjoyed a great laugh in a group,  I've been grateful, often to the point of tears.

I once asked a great theologian and friend in Vermont to give me the shortest definition he could of "worship".  He gave it to me in one word - - "gratitude."  You don't agree with that, no problem - so long as you don't decry it.  If worship for you means going to a church or a synagogue or a mosque, reading from a specific sacred text, wonderful.  Or if you choose not to believe altogether-- I offered my life in a war for you to believe whatever way you do.

But it is also my view that we humans and our faith systems are so gloriously complex that you can take any amount of people sitting in the same pews, knee to knee,  every Sunday of their lives, reading and praying from the same sacred text - - and like no two snow flakes, no two thumb prints -- no two compacts with the Almighty will be the same.  The way we think and feel and relate to the deity is unique to each of us.

Our founders clearly intended that there be a level of separation between church and state.
 I was just trying to build a wall of understanding, of common sense--  to go along with the notion that it's a poor idea to mix politics and religion-- and a good idea-- to back that caution with laws that make that clear.  For 30 years, I've brought my perspective to People For the American Way and linked arms and minds and spirits with people of all faiths and experiences who have brought their unique perspective to the work of the organization.

What unites us are the promises and guarantees of our founding documents,  and the precise language with which they are expressed.  The majesty of words and phrases like "Endowed by their creator with the right to life, liberty and the pursuit of happiness."   The constitutional guarantee of Equal Justice under the law and the promise of Equal opportunity for all.

Then there are the last words of the Declaration of Independence where the founders pledge  their "lives, their fortunes and their sacred honor."

"Sacred honor."  Feels  antique, doesn't it?  We don't sense much of that today, do we?   The last time I came across Sacred Honor was watching  "The Godfather."

I want to suggest we lefties start laying claim to what we see as  "sacred" - and serve it up proudly to the Religious Right--  to the  James Dobson, Rush Limbaugh, Glenn Beck, Karl Rove hate-mongers, sheathed in sanctity - and to the Koch Brother types that fund them -- and use them so effectively for their own political power-grabbing purposes!

Over the past several decades,  the power-grabbing right has built a powerful infrastructure of radio and TV networks.  They've built think tanks, colleges and law schools.  And funded political groups that prepped the way for the Supreme Court,  in Citizen's United-- to grant Corporations the right to provide any amount of financial backing to a candidate or a cause just like any other average citizen.  And all of it carried off with an air of holier-than-thou sanctity -- no less apparent than Pat Robertson's when he told me my arms were too short to box with God.

And now, as frightening as it is, where do we find that holier-than-thou sanctity most apparent in politics today?

Among the seven candidates attempting to prove in every debate we have seen that they are the right kind of Christian to be the Republican candidate for the Presidency of the United States.
In light of the circumstances we liberals and progressives have succumbed to, it is hard to remember that we--  not the right-- WE are the spiritual heirs to those Americans who struggled to end slavery and segregation-- to end child labor and win safe conditions and a living wage for workers.

And WE are the spiritual heirs to those who conceived of and fought for just about every bit of social legislation in the last century,  legislation that everyone, left and right,  now take for granted-- and that resulted-- until not that many years ago-- in the most flourishing, hopeful and empowered middle class in the history of nations.  And yet, despite being the spiritual heirs to all of that, it is the Right that presumes ownership of everything that pertains to God and to the Flag.

Looking to the future, I will rely on People for the American Way and its sons and daughters in Young People For and Young Elected Officials to continue to fight for that wall of separation between government and religion.  I will rely on them  to insure that equal protection of the law covers all Americans no matter their race, religion or sexual orientation.  And I will rely on them to claim their share of God and the flag -- by acknowledging  that the God for all believers on the right is the same God  for all believers on the left as well -- and that no one side can lay sole claim to the family values, patriotism and all the other good stuff that stems from that source.

I have loved sharing this with you tonight.  You glorious people for the American way.   Thank you.

(AD-LIB BEA ARTHUR CLIP)

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The Power of Art in Transforming Politics and Culture (2005)
Art … can be dangerous to those in power.  As it reveals and comments on our world, it tends to raise embarrassing questions in very compelling ways.  It questions the Official Version of life told by politicians, and hands us instead the “Ground Truth,” as they say in the military:  the irreducible facts and the subjective experiences of real human beings.  By refusing to be inauthentic, great art helps us understand ourselves and our culture.  And with the help of the critic, we recover a sense of emotional and moral complexity in human affairs.

This, I submit, is precisely what so many cultural conservatives are fearful of.  To them, the idea that a work of art may have multiple meanings or, heaven forfend, contradictory interpretations, is moral relativism – and we know what kind of a slippery slope that is!  No sooner do you admit that there might be two sides to a story, or shades of gray, or historical complexities, and you’ll wake up as a secular humanist and start condoning condoms, or promoting the theory of evolution, or civil rights for gays and lesbians – or, bite your tongue, Norman – you might even toy with the notion of defending the separation of church and state.

Politics, of course, is all about collapsing human complexities into simple-minded stories and sound bites – “messages” highly crafted in manipulative ways to mobilize as large a base as possible for political ends.

The Official Version in politics, where power resides, tends to be simple and comforting and self-evident.  Life, of course, is almost exactly the opposite.  The best films and music and dance and art recognize that life is messy, inconsistent and complicated – and they strive to depict that messiness in all of its beautiful, evocative ambiguity.

So there tends to be an abiding tension between power and art.  Power aims to anesthetize and retain.  Art aims to probe and startle.  But what happens when the art of a given period fails to do this – when artists pull their punches, pander to their audiences, sell out to the power of commercial interests, and fail to take risks by expressing their real feelings?

This is where you critics come in; it is the reason you are so vital, no matter how media technologies and businesses evolve.  You are there to give us some perspective on how truthfully and skillfully creative works are speaking to power, and to point out when they are not.  You are our visionary guides.  The great critic is to an artist as the great psychotherapist is to a patient or the great editor is to a writer.  You have the insight to see the artist’s best potential and the talent to help elicit it.  The big difference, of course, is that the advice is not privately conveyed, but broadcast to the general public.  You are, in effect, the host of an ongoing conversation between art and the political and social culture of the moment.  It’s a conversation, I might add, that is not as alive and well in today’s world as one might wish.

In the wake of 9/11, the United States Government has become far more secretive, authoritarian and fear-inducing – and the American culture has become far more volatile, polarized and fear-full.  The disturbing truth-telling of Tony Kushner’s Angels in America, Maya Lin’s Vietnam War Memorial or even the early Eminem – artistic entities that force us to pay more attention to those who suffer and to reconsider what we have taken for granted – are too much the exception.  More than ever we need the wisdom that only art and art criticism can provide.  More than ever we need its insistent humanity and its power.

What power?  At the United Nations, when the United States came to make the case for the Iraq War, the Bush Administration literally could not face up to the power of a painting that depicted the monstrous death and horror that occurred when the Germans bombed a tiny Basque village – and so the government of the most powerful country in the world had a blue drape placed over Picasso’s Guernica, one of the great works of art of the 20th Century.  Talk about the power to disturb and startle!

Not to be out-done, a little while later, then-Attorney General John Ashcroft demanded that the bare breasts of a statue of “Lady Liberty” be covered lest they send the wrong message.  This is, in fact, the core problem with the aesthetics of power.  All art must be politically correct.  It must either support the prevailing political mood or serve as a kind of aesthetic decoration, a pleasant amusement.  The banality, mediocrity and trivialization of culture are directly linked, I believe, to the degree of political correctness that is current.

The poet Allan Ginsberg used to rail against the “emotional fascism” of television and other media.  He was convinced that his poetry could stave off cultural insanity – or as Robert Frost put it more modestly, poetry can serve as “a stay against confusion.”  In the 1980s, one tactic that Ginsberg used to speak truth to power was to imagine Ronald Reagan as a homosexual.  It was an idea too outrageous for respectable opinion to entertain – and so it naturally broke through the bullshit.  It was Ginsberg’s way of defying Power – and re-humanizing it….

Artistic works – of whatever medium – are the most important forms of expression that we humans possess.  It’s the way that we survive.  It’s how we declare our individuality while affirming that we all belong to a larger family of man.  That will never change:  only the technology of expression and delivery will.

As you confront the next dance performance or sculpture exhibit or gallery showing or journalism review, that is what you must help us remember.  I recently encountered a brief paragraph by Albert Einstein that says this more eloquently than I have over the past fifteen minutes.  It goes:

"A human being is a part of the whole, called by us, 'Universe,' a part limited in time and space.  He experiences himself, his thoughts and feelings as something separated from the rest -- a kind of optical delusion of his consciousness.

This delusion is a kind of prison for us, restricting us to our personal desires and affection for a few persons nearest to us.  Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty."

Freeing ourselves by widening our circle of compassion – and, I would add, understanding – lies at the heart of any successful art.  And so, the best thing that you can do, as critics, is to celebrate this achievement wherever you find it.  We have so much ground to regain in helping the human heart be heard through the bullshit.  You have an indispensable role to play.

From “Seeing the Critics as Critical,” at the Art Critics Group Conference, Los Angeles, California, May 26, 2005


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Confessions of an Unaffiliated Groper (1993)
I am a Jew and I love my people and our culture.  I could not be prouder of what, in our long history, we have brought to the world.  But that is not what makes me religious.  What makes me religious is the way I experience all of creation; what makes me religious is the way I experience the Almighty, and, perhaps, the way I experience life and the way I try to live it.

There was a book called Edith the Good written about Edith Bunker of All in the Family.  The author’s thesis was that Edith’s every reflexive reaction to any situation was what the writer thought Jesus’ reaction might be.  He was right; that’s how Edith was conceived.  Now, I’m not in Edith’s league by any means – though I ache to be – because everything in me tells me the world would be an exquisite place to live, were everyone able to respond to life as Jesus did.

I am reconciled to the fact that not everyone who reads these words will agree that I qualify as a religious person, because I have not expressed myself in a manner they could accept.  My words lack scripture, theology, ecclesiastical authority.  Still, ever since my early twenties when I smoked my first good cigar, I have felt and said that if there was no other reason to believe in God, it would have to be Havana leaf.  I have said the same thing while biting into a ripe peach, a just-ready piece of Crenshaw melon, or a great ear of sweet summer corn.

I have sensed God’s presence sitting in the back of a dark theater when a comedy was playing, watching an audience of 600 strangers coming forward, rising in their seats and then falling back, as people do when they are laughing from the belly.  I have fallen in love with a total stranger several aisles and many rows away at the sound of his or her distinct laugh.  I have experienced God’s presence in the faces of my wife, my children, my grandson – and every time throughout my working life when I have gone to bed with a second-act problem and awakened in the morning with the solution.

There was a time when I wouldn’t have dared to write an essay like this.  I couldn’t because I didn’t have the vocabulary.  The language of religious expression seemed always to belong to the professionals – and I simply do not make the sounds that are heard in churches and synagogues and on television when these matters are being discussed by the pros.  Then my wife, and a good friend, a noted church historian, suggested I read William James’ The Varieties of Religious Experience.  And there I was – between the lines, between the experiences.

So, now, I ask myself:  Why can’t I share my sense of all this – in any way I am able to express it – without being made to feel like a second-class “groper after meaning”?  Because that’s what I am – a groper, searching every step of the way for a better understanding.   And because I am not specifically attached to any synagogue, I suppose you can call me an “unaffiliated groper.”

From “The Search for E Pluribus Unum,” at the National Press Club,
Washington, D.C., December 9, 1993.


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Quality and Spirit-led Behavior in Business (1993)
For some years now we’ve heard about the slow disappearance of pride in the American workforce – and about the lack of caring and social concern in commerce.  And we’ve heard about the disturbing decline in quality, which has prompted business executives to investigate all sorts of remedies – new technology, new management fads, new federal policies, etc.

The Japanese have a wonderful word that is used when someone asks a question whose premise is too narrow to yield a truthful answer.  They respond, “Mu” – which basically means, re-ask the question in a different way.  That’s how I feel when business people ask whether quality can be enhanced through Management Theory X or Technology Y or Public Policy Z.  I want to scream… Mu.

If you think more about it, the questions about quality need to be asked differently.  The questions should go something like:  “How do we create and sustain the desire for quality in the workplace?  What fosters a sense of creativity and cooperation and pride?  How do we encourage a genuine concern for our fellow human beings?”

As I see it, quality is primarily a product of the human spirit – which is not a thing, but a dynamic and pervasive force.  The desire for quality and one’s pride in it must therefore begin by focusing on our inner selves.

The most common mistake in business is to see quality as an isolated product attribute, a simple material fact.  In fact, isn’t quality a reflection of how we feel about ourselves – and how we wish to treat each other?  Isn’t quality a sign that we take pride in our work…. that we wish to maintain relationships of caring and concern for each other?

Sustaining quality, then, has everything to do with helping a workforce develop its character.  Quality is about inspiring a workforce to give its best, despite the sacrifices that that usually entails.  “Inspire” literally means “filled with spirit.”  “Enthusiasm,” in its Greek root, literally means “filled with theos,” or God.

Whoops!  There’s that embarrassing word.  The “G word” that our culture pretends does not exist, except on ceremonial occasions and on the backs of coins.  Maybe it’s time to dust off that word, and begin to pay attention to becoming “filled with theos” and become “in-spirited.”

Some of you may remember that famous book of the 1970s, Zen and the Art of Motorcycle Maintenance, by Robert Pirsig.  The book was an extended discussion about quality as it relates to spiritual well-being.  Pirsig has some great advice for corporate decisionmakers.  “Peace of mind,” he writes, “produces right values, and right values produce right thoughts.  Right thoughts produce right actions and right actions produce work which will be a material reflection for others to see of the serenity at the center of it all.”

Perhaps you can begin to see how quality is a manifestation of our inner selves – of the kinds of persons we want to be, of the principles we want to represent.

The market offers many temptations to degrade quality – or not to strive for it in the first place.  That’s because many aspects of quality are subtle.  Consumers may or may not notice that a car has certain design amenities.  They may or may not realize that their vegetables are free of pesticide residues.  TV viewers may or may not appreciate that, in order to achieve a certain effect, the script was rewritten ten times, or a certain scene re-shot twenty times.

Seen this way, quality is something that cannot be forced.  It cannot be elicited by management decree or federal regulation.  The marketplace may signal that it wants better quality by paying premium prices.  And governments may enact laws demanding safer or environmentally benign products.  But the real capacity to meet such demands effectively – to show creative, motivated leadership in producing better quality goods and services – must come from within.  It can only come from an inner reservoir of spiritual energy.

What’s really remarkable about this “spirit-led” behavior is that it unleashes entirely new supplies of energy.  Many business people just don’t understand this.  Quality tends to feed on itself and become a catalyst and inspiration for others.  It’s like a magnetic charge that invisibly attracts people who want to experience the same energy and pride in achievement – who want to give their best.

Quality resembles the magic of a hot musical jam session.  First, if it’s going to work, the whole must be greater than the sum of its parts.  Second, everyone must realize that when the magic happens, no individual is alone responsible.  It’s a collective affair.  Quality is thus borne aloft and sustained by this invisible and infectious energy that simply flows and grows bigger.  What else can we call it but spiritual?

You ask me how to create and sustain quality?  Nourish your spiritual impulses – and discover your invisible means of support.  Realize that quality is not the final destination; it is the byproduct of a much bigger, much more significant journey – a journey toward harmony; the desire to do and care for each other; to deliver to one another the way the universe delivers to us.

From “Creating and Sustaining Quality,” a speech to the graduating class of 1993, Claremont Graduate School, May 14, 1993.

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Managing Our Way to Decline (1992)
In the 1970s, I began to realize that short-term thinking in television – the maniacal fixation on ratings at the expense of instinct, innovation and risk-taking – which was then in the early stages of destroying the three major networks – was not unique to television.  Television was simply a microcosm for American business in general.

What was happening to the networks had happened earlier to the three major motor car companies.  Failing to heed the warning, refusing to meet competition from abroad because of a fixation on that quarter’s bottom line, they had slowly but surely ceded their dominance.  Other industries had gone the same route.

This was confirmed for me in the early ‘80s when I came to Harvard to meet a wonderful man, Professor William Abernathy, of the Harvard Business School.  With his colleague, Robert Hayes, he had just published a path-breaking article in the Harvard Business Review entitled, “Managing Our Way to Economic Decline,” which argued that business leaders’ obsession with quarterly profits and numerical abstractions was blinding them to their real long-term interests – and would lead them inevitably to ruin.

I could never forget that first lunch with Bill Abernathy.  It was only as we received the check that he told me that much of the future we’d been discussing, he would never live to see.  He had just six months to live.  What he shared with me that day, at a time when personal computers were just catching on, could not have been more prescient.  He told me how investors would soon be moving billions of dollars in capital from Tokyo, to London, to New York, in seconds….that number systems would become the new currency of public values….and that the economic future of millions of people would be determined by people hunched over computer screens, peering at a collective simulation of reality.

“They’re all going to be looking down, Norman,” he said.  “No one is going to have to look up any more!”  The implications in his prediction were clear.  Any they have become reality.  The number-crazed world he foresaw was a world with no sanction for vision, no view of the long term, no sense of anything but that which can be quantified.  As we define our values by SAT scores, Nielsen ratings, box office grosses, public opinion polling, throw-weights, cost-benefit analyses, quarterly reports, bottom lines, we can see the iron grip that these numbers have on our sense of the possible – our sense of our inner selves.

From “Social Responsibility:  A Cure for the Loneliness of Our Time,” Joint Faculty Seminar of the Harvard Divinity School and the Harvard Business School, Cambridge, Massachusetts, April 28, 1992.

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Education for the Human Spirit (1990)
In preparing this talk, I was cautioned not to imply anything that would conflict with my credentials as a civil libertarian and an outspoken advocate of the First Amendment.  I was not surprised at the caution – but where is it written that civil libertarians and First Amendment advocates do not care about the spiritual condition of our species?

Whatever habits and inhibitions our culture has conditioned us to accept, this civil libertarian believes that, embedded in our genes is the belief that there is a greater force and mystery framing our lives, to which attention must be paid.  And the First Amendment advocate and student of the culture also knows that we will not solve our problems as a society – or preserve the planet – simply by making more horizontal advances.

“Progress” as we have known it – such as a new source of energy, that bigger super-collider, the colonization of another planet, or a floor polish without waxy yellow buildup – none of this, no technological advance or discovery – can provide the cure for all of what ails this culture.

The progress of our species, I believe, requires a giant vertical leap – a leap in our inner development.  We have embarked from the beginning of human history on a search for transcendent meaning, connection with a higher order – and that is where the next great improvement in our condition, where the next bit of progress, must occur.

We must respect each other’s faiths, of course.  But let’s not be so squeamish or parochial as to think that one of the great human imperatives of our time – the rediscovery and reinvention of a common spiritual life in our desolate modern age – can or should be suppressed.  The answer is not to banish these issues from the schools.  It is to fling open the doors – and find new ways of learning more about each others’ values and spiritual traditions and what we all hold in common as a species.

If one were to look at a very long river, one might see flora and fauna, trees and shrubs, of varying nature along the many miles of its banks.  If we think of our many and varied religions as uniquely different trees along a thousand-mile river – and appreciate that they are all nurtured by the same stream – can we not agree to discuss that stream openly, freely – and anywhere and everywhere – as a common river of values?  It nurtures all of our spiritual traditions while uniting us as a people.

In that metaphor, perhaps, lies our challenge.  There is no doubt that we must address the question of humankind’s relationship to the planet and all of its life forms.  The glory of the human cannot continue to mean the desolation of the earth.  So there is ample reason to strip away our cultural conditioning and give free rein – to a fresh examination of what we regard as sacred in the universe, on earth, and in our daily lives….

“In the long run,” wrote Henry David Thoreau, “men hit only what they aim at.  Therefore, though they should fail immediately, they had better aim at something high.”

You could not aim higher, or better prepare the next generation for the world that we live in, than to teach it to look deeper into itself, to that place where humans from the very beginning of time have shared the same sense of awe and wonder as they groped for meaning.

From “Education for the Human Spirit,” at the National Education Association national convention, Kansas City, Missouri, July 7, 1990.

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Business as a Fountainhead of Values in American Society (1987)
Short-term thinking, corrosive individualism, fixating on “economic man” at the expense of the human spirit, has taken an alarming toll.  I focus on the business community not to scapegoat it, but because I believe business has become a fountainhead of values in our society.  If the church was the focal point for personal values and public mores in medieval times, that role has been assumed, unwittingly perhaps, by the modern corporation….

Philosopher Joseph Campbell has said that in medieval times, when one approached a city, one saw the cathedral and the castle.  Now one sees the soaring towers of commerce.  People build their lives around these towers.  Communities take shape.  Work skills are learned.  Social relationships are formed.  Attitudes and aspirations are molded.  A dense matrix of values grow up around the towers of commerce and spread beyond.

Never before has the business of business been such a cultural preoccupation. If media attention is any indication of popular interest – and it is – today there is an unprecedented interest in business affairs.  In recent years, a dozen new business program have burst forth on commercial television, public television and cable.  There are business news updates, talk shows, panel discussions, news magazines and even a business-news quiz show – not to mention a flurry of new regional business magazines.  Americans once found their heroes in Congress, or the entertainment world, or sports; now more and more people find them in business – Lee Iacocca, T. Boone Pickens, H. Ross Perot, Carl Icahn, and until ten minutes ago, Ivan Boesky…..

America has become a game show.  Winning is all that matters.  Cash prizes.  Get-rich-quick.  We are the captives of a culture that celebrates instant gratification and individual success no matter the larger costs.  George Will, in his book Statecraft as Soulcraft, argues that the country’s future is imperiled unless our leaders can cultivate in citizens a deeper commitment to the commonweal.  Yet rather than heed that admonition, we are turning the commonweal into the Commonwheel of Fortune.

From “Cashing in on the Commonweal for the Commonwheel of Fortune,” at the Institute of Politics, John F. Kennedy School of Government, Harvard University, Cambridge, Massachusetts, February 17, 1987.

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Citizenship as an Act of Courage (1986)
This extremist movement [the Religious Right] is mounting its most dangerous campaign yet – a campaign to subvert the independence of our federal judiciary.  Using ideological inquisitions and political litmus tests, they are trying to make the federal courts into a policy arm of the Executive Branch.  To be a federal judge, it is no longer enough to have integrity, brains and an open mind.  Now, before you can even be nominated to the federal bench, you must be a card-carrying ideologue willing to prejudge issues.

As dozens of such judges are appointed by the Justice Department, the role of our courts as a guarantor of civil rights and liberties is being jeopardized.  Instead of protecting the rights of individuals against the tyranny of the majority – instead of acting as a co-equal, independent branch of government – our courts may soon become an ideological lackey of the radical right – a rubberstamp for its political agenda.

In times of trouble such as today, we must develop a deeper sense of patriotism.  Love of country means more than ritualistic celebrations and flag-waving.  It means the active, daily exercise of our constitutional rights.  It means the vigilant defense of our constitutional rights.

Justice Felix Frankfurter may have said it best when he declared that the highest office in a democracy is the office of citizen.  I believe that with all of my heart.  In these times, to be an active citizen in defense of constitutional liberties is a declaration of hope and an act of courage.

From “Citizenship as an Act of Courage,” at the American Jewish Committee, Washington, D.C., May 15, 1986, accepting the Institute of Human Relations Mass Media Award.

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America Has Not Yet Awakened to the Threat (1986)
The times have produced a rich harvest of talented manipulators over the past several years – leaders such as Jerry Falwell, the Reverends Pat Robertson, Tim LaHaye and Jimmy Swaggart, Phyllis Schlafly, Richard Viguerie, Paul Weyrich, Howard Phillps, and Senators Helms, Denton and East, among others.

We have a tendency to scoff at the televangelists I have mentioned – those political, religious-based charlatans who harness the desperate longings of discarded people.  We have dismissed them as “fringe” leaders, more diverting than threatening, like those old-fashioned throwbacks – the Bible-thumping, openly racist, blatantly anti-Semitic, rough-hewn whackos of long ago.

But that is not who they are.  No, sir, these are the 1980s variety – smooth, buttoned-down, middle-American business-oriented demagogues – entrepreneurs of the spirit – who have a genius for responding to the market’s desire for stable values.  Unlike so many of our leaders who are currently out of touch with their constituencies, these ultra-fundamentalist preachers, occupying hundreds of hours of television weekly, have their fingers and their computers on the pulse of the emotional needs of the crowd.  They raise and spend millions of dollars each year.  And that, friends, is power.

But America has not awakened to the threat.  Our heads are in the sand in spite of the fact that fundamentalist preacher Pat Robertson – who appears on television in this town and across the country for ninety or more minutes every day of our lives – is undoubtedly running for the Presidency!  Last month, he trounced Jack Kemp and equally George [H.W.] Bush’s efforts for the Michigan Republican Convention.  It was a victory that made the earlier victory of the Lyndon LaRouche forces in Illinois seem like child’s play.

We are accustomed to thinking of our Constitution as an unshakeable rock that commands nearly automatic public support.  In today’s political climate – with the thunderbolts of demagogues raining down around us – I believe it’s time to re-examine this assumption.

From “A Republic – If We Can Keep It,” at the Beverly Hills Bar Association, Beverly Hills, California, June 10, 1986.

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The Scarcity of "Patient Capital" (1986)
If I hadn’t been lucky enough to find some “patient capital” in 1971, I would not be standing before you today.  If CBS, in the person of Bob Wood, hadn’t understood that a fresh entertainment menu was needed at CBS for success in the long term….if the network hadn’t dropped all the constraints of numbers-driven management just long enough for All in the Family to get in the door…. if they hadn’t taken a leap of faith by ignoring the “hard” numerical data of the research which said that American would not find Archie Bunker entertaining – the test results were the absolute lowest – they would have effectively squelched whatever innovation we were fortunate enough to bring to television comedy.

It took three years and turn-downs by all three networks before we finally got on the air.  But in retrospect, we were lucky:  at least CBS was willing to give us 13 shows and 13 repeats – to work out the bugs in our product and find our audience.  That kind of long-term investment is virtually never made in television today.  One new show this season was cancelled after just one airing.

The climate in television today – and in manufacturing, and in finance – skews more and more toward short-term results, and away from the entrepreneurial.  It has become something of a societal epidemic too.  We are raising generations of children to believe that there is nothing between winning and losing.  The notion that life has anything to do with succeeding at the level of doing one’s best is lost to our kids in this short-term, bottom-line climate.

How far will we go in sacrificing certain enduring societal values in order to “maximize economic value” in the marketplace?  A Heritage Foundation scholar recently urged that the right to immigrate to the United States be auctioned to the highest bidders – the idea is that the winners would be people with a propensity for “maximizing wealth.”  I suppose the plaque at the base of the Statue of Liberty could be rewritten to proclaim:  “Give me your tycoons, your professionals, your select few yearning to pay fees….”

From “The Rewards of Patient Capital,” at the Securities Industry Association, The Wharton School, Philadelphia, Pennsylvania, March 13, 1986.

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The Threat of the Religious Right (1985)
I want to tell you tonight that there is a movement in America today, a disparate movement of many parts; secular, church-based, political; a movement that doesn’t want you to think of it as a movement per se, but one which is moving inexorably forward with its own vision of America – a vision that you and I and our Founding Fathers do not, and cannot, share.  And all we are doing, for the most part, is looking on.

In times of hardship, voices of stridency and division always replace those of reason and unity, and the results have always been a deterioration of free and open dialogue, a tension among races, classes and religions, and the temptation to grasp at simple solutions to complex problems.

In our time of hardship, it is the ultra-fundamentalist evangelists of the electronic church and their absolutist counterparts, in and out of politics, that feed on the deep and valid concerns of the mass of Americans.  With the growing division between the haves and the have-nots, the shifting, uncertain nature of jobs and job opportunities, the increase of street crime and violence, the surging growth of our drug problems, the splintering of American family life, the mounting concerns over nuclear proliferation, our people may be more anxious, frustrated and fearful than at any time in recent history.

Responding to this time of crisis is a new breed of monopolists, monopolists of truth and values, with their simplistic solutions to our most complex problems.  We have lost our way, they say, because we have turned our back on Jesus and followed the devices and desires of our own hearts – and America’s purity and strength can be restored only if the nation submits to the political and moral answers which they see as Biblically self-evident.

To disagree with this extremist coalition on numerous matters of morality and politics is to be labeled “satanic,” “anti-religion,” “unpatriotic,” or “anti-family.”

These moralists see the dissonant variety inherent in this blessed pluralistic society; they see Christians who disagree with other Christians; they see Jews and Buddhists and Muslims, people of all races and religions and lifestyles; they see hotheads, sybarites and ascetics, mockers and madmen; they see people who decline to submit to an ordered morality….and it frightens them.

And so they would tame the dissidents.  They would contract this multi-faceted land into their own tiny garden of saints.  To make us properly moral, they would settle for a nation where there is no way of life which differs from their notion of a Biblically oriented family.  This is their vision for America – a society composed of solid, middle-class, one-morality families, leading conformed lives on the model of a colony of ants.

From “Whose Vision for America?” at the Central Synagogue, New York City, May 10, 1985, upon receiving the Shofar Award.

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The Responsibilities of American Citizenship (1984)
I cannot overstate how much the word “citizenship” means to me.  Felix Frankfurter said that the highest office in a democracy is the office of citizen.  I believe that with all my heart.  This government, which functions through the “consent of the governed” is our government.  And the Congress and the President, who work for us, on our payroll, are our Congress and President.

But the responsibilities of citizenship are not discharged simply by voting.  Being an American citizen means exercising our rights fully – and this can sometimes invite abuse.  The history of America is rife with examples of citizens who were willing to brave threats and jeers and imprisonment in order to spread the mantle of constitutional justice.

This nation’s first Commander-in-Chief, George Washington, recognized that genuine citizenship can be a risky thing.  In his Farewell Address, Washington warned: “Real patriots, who may resist the intrigues of the favorite, are liable to become suspected and odious.”  It is true:  citizenship does not always win instant, easy acclaim.  That’s because it so often requires challenging the “intrigues of the favorite” – the tyranny of the majority.

In a democracy, the will of the majority rules – as it should.  But at the same time, the conscience and rights of the individual are sacred, and also deserve protection.  So the Founding Fathers came up with one of the greatest inventions of modern statecraft: an independent judiciary.  Without the Federal courts, our constitutional rights could evaporate overnight.  An irresponsible majority, hell-bent to punish its enemies, could suddenly decide to suspend freedom of speech or freedom of religion.  Need I add that the first victims of a self-righteous majority would be ethnic and religious groups and individuals who happen to be unpopular?  Scapegoats, sacrificed on the altar of freedom.

What is the spirit of liberty?  Learned Hand once raised the question – and answered it.  “I cannot define it,” he said, “I can only tell you my own faith.  The spirit of liberty is the spirit which seeks to understand the minds of other men and women; the spirit of liberty is a spirit which weighs their interest alongside its own without bias; the spirit of liberty remembers that not even one sparrow falls to earth unheeded; the spirit of liberty is the spirit of Him, who, near two thousand years ago, taught mankind a lesson it has never learned, but has never quite forgotten.”

Josiah Quincy, a colonial patriot and pamphleteer, wisely noted in 1774: “It is much easier to restrain liberty from running into licentiousness than power from swelling into tyranny and oppression.”  Which is why I believe we must welcome the First Amendment’s breathtaking liberties and tolerate its inevitable excesses.…The price that Americans must pay for their unparalleled freedoms is a civil tolerance and respect for citizens who are different, who disagree and who may, in fact, be disagreeable!

Let me commend to you an equally important fight, in its own way as perilous and as rigorous:  the fight for freedom on America’s home front – the fight to ensure that every citizen can enjoy the liberties promised by the Constitution and the Bill of Rights.  Now there’s a challenge for America’s patriots…. Why should such a giant wish come true with less than great difficulty?  We have come a long way in relatively little time.  There can be no doubt that together we can go the distance.

From “The Rigors of Liberty, Citizenship and the First Amendment,” upon acceptance of The U.S.O. Distinguished American Award, June 6, 1984.

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Traveling Hopefully in the Long Term (1984)
Success is not a destination.  It is a journey.  Robert Louis Stevenson once said, “To travel hopefully is a better thing than to arrive.”  There is only one arrival in life – and that is at the end of life.  All the achievements, the moments of success, are merely milestones along the way.

As a nation, we thought we had “arrived” when we achieved the world’s highest standard of living; when we had the atom bomb; when we and our allies defeated the Axis Powers; when the American motor car was the standard of the world and American technology reigned supreme.  Only 20 minutes ago, it seems, our consumer electronics industry had “arrived” to the point that we manufactured the bulk – over 85 percent – of the world’s radios and TV sets and hi-fi’s and typewriters, and on and on….

As a nation, as individuals, as businesses, complacency sets in with this notion of having arrived.  And with the complacency that follows the end of a journey, we stop addressing the future.  We sit smug and satisfied in the present – until we are overtaken and overwhelmed – by other nations and businesses that have resisted the impulse toward complacency and have, instead, dedicated themselves to traveling hopefully and working industriously to build a better tomorrow…..

My industry, television, is perhaps the best example of the failure to continue traveling hopefully.  The name of the game for the networks, when they are deciding what ideas are worthy of air time, is  “How do I win Tuesday night at 8 o’clock?”  They do not ask, for example, “How do I program responsibly in the long-range interest of the viewer?”  They do not ask themselves how the sex, smarm and violence they program may be affecting your children.  They do not ask, “How do I innovate, how do I re-invent the wheel so as to keep network television consistently changing and maturing in the long-range interest of the shareholder?”  It is simply, “How do I win Tuesday night at 8 o’clock?”

If the heads of the three networks were standing in a circle with razors to each other’s throats, they could not be committing suicide more deliberately.  Just as, it seems clear now, the big three were doing all those years ago in Detroit, when they refused to innovate, to build small, fuel-efficient cars; refused to sacrifice a current quarterly profit statement to invest in the future, and meet the threat of the imports from abroad.  Or the steel companies when they wouldn’t modernize.  Or the labor unions in both industries, when they fought only for added wages and benefits – instead of fighting to modernize and to protect their members’ jobs in the long term.

There are no villains in all of this.  It is a matter of climate.  The average network programming executive is trapped.  Imagine yourself in this job:  You wake up in the morning and read in The New York Times that your network didn’t have one show in the Top Ten.  Your palms sweat.  On your way into the office, you pick up The Wall Street Journal, which now prints an analysis of projected earnings based on ratings.  Your network’s projected earnings are down.  You walk into the office and a warm Xerox of last night’s overnight ratings are on your desk.  You didn’t win a single time slot.  Now your first appointment of the day is with tomorrow’s Rod Serling or Paddy Chayefsky who has a fresh, innovative idea.  I submit that you are in no condition to hear a new idea.  What you must have, and quickly, is a new version of something that is working on one of the other networks….

Television must, of course, pay attention to business, and prosper economically.  But it must never overlook the human essence, that spirit which defies the marketplace and its economic calculus of motives.

From "Traveling Hopefully in the Long Term, " at The Securities Industry Association,Hilton Head Island, South Carolina, May 7, 1984.

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Short-term Thinking: The Societal Disease of Our Time (1983)
In my opinion, the single most destructive societal disease of our time – and the biggest reason for the decline of public morality and personal values – is American leadership’s obsession with short-term thinking.  Whether it is industry, government or academe, leadership everywhere seems all too ready to sell the future short for a moment of success.  There is a growing misuse of human potential at the expense of our tomorrows – and it has resulted in a climate that condones the misuse of that potential for short-term gain.

Because of its high profile, my industry, television, is a prime example of this destructive phenomenon.  Fanned by the daily press, which operates on its own bottom line, the fires of competition among the networks have resulted in an unparalleled and hysterical competition for ratings – ratings which translate to profits in the short term – and I’m sure I needn’t tell you that when the sole criterion for selecting a show is how it may rate against the competition, the decision will be made at the expense of taste, creativity, innovation and public responsibility.

From "Shaping and Selling Values in America," at the Council on Foundations, San Francisco, California, April 6, 1983.


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Network Censorship and Creativity (1972)
As a writer, and producer of All in the Family, I seem to be enjoying a rather singular experience insofar as network censorship is concerned.  While I confer many times a week with the Program Practices Department of CBS, I am happy to report that we are not censored on All in the Family.  I feel completely free to delve into any subject matter, no matter how sensitive, bound only by the limits of my own taste and discretion.  This is not to say that Program Practices does not make suggestions, many of which I am happy to accept, but they are offered as suggestions only.

I am aware from reading the statements prepared by my fellow writers for this committee that my own remarks regarding network censorship seem soft-pedaled.  There are several reasons for this.  First, I don’t own a network, so if Mr. Robert D. Wood [then President of CBS] had not backed me at the last possible minute, All in the Family would never have seen the light of day.  And secondly, but more importantly, I think I understand what accounts for the provincial, narrow, often out-of-date, attitudes of the executives who fill out the various posts in the Departments of Program Practices at the three networks.

Somewhere, some time ago, someone coined the fiction that the mentality of the American motion picture patron averages between twelve and thirteen years of age.  And in the think tanks of American business, not just in the mass media area, but in all American business, this fiction has been accepted as truth and this “truth” has been extended to the American public as a whole. 

Another myth is: “The average man doesn’t want to come home from a hard day’s work and be faced with problems on television.  He wants escapism, entertainment, fluff.”  All in the Family has tackled many everyday problems and the average American, returned from his hard day’s work, has not only accepted it but made it the most popular show on TV.

We lose perspective if we fail to see the situation in network Program Practices as only one part of the fabric of the think-tank philosophy, which also dictates what Americans will wear and drive and listen to, etc. etc.  American think-tank leadership is out of touch with the American people.  My personal feeling is that this is also true in government, in business and commerce, as well as in the mass media.  Although the purpose of this hearing is to inquire into censorship in the television area only, I would feel remiss not to mention this connection…..

It is time, I feel, to take a new direction in television.  There is nothing to lose and everything to gain.  The American public is the final arbiter anyway, and it tells us very quickly what it likes and does not like.  What it will be allowed to see, however, is another matter, and there the writer deserves the right to express life as he sees it.

From Statement to the Senate Subcommittee on Constitutional Rights.
February 8, 1972